Sales & Marketing

Smarter Sales and Marketing for Small Business Growth

At BadYak, we help small businesses sell smarter, market better, and grow faster. Our team combines strategy, creativity, and data to drive measurable business success—helping you attract the right customers, convert leads into sales, and boost profitability.

Sales & Marketing

BadYak aligns sales and marketing to work together seamlessly. We develop clear strategies that connect your brand to your target audience through effective messaging, consistent follow-ups, and customer-focused campaigns—ensuring every effort supports real business growth.

Market Research

Understanding your market is the foundation of success. BadYak can lead in-depth market research to uncover trends, customer needs, and competitive insights. We translate data into strategy—helping you identify opportunities, refine your offerings, and make confident decisions.

Brand Awareness

Your brand is much, much more than a logo—it’s your story. BadYak helps you build recognition and trust across every channel. Through creative campaigns, consistent messaging, and authentic engagement, we position your brand where it belongs—front and centre in your customers’ minds.

Content Creation, Copywriting & AI Generation

Great marketing starts with great content. Our creative team can produce engaging blogs, videos, graphics, and digital assets that inform, inspire, and convert. Whether it’s educational content or promotional storytelling, BadYak ensures your message resonates and drives action. We also guide on the effective use of AI generated content throughout your entire business.

Advertising

From traditional ads to digital campaigns, BadYak helps you build advertising that works. We craft targeted strategies across Google, social media, and display networks—reaching your audience with precision, maximising visibility, and delivering strong returns on every pound spent.

The Sales Funnel

We design and optimise your sales funnel—from awareness to decision—to turn interest into income. BadYak maps the customer journey, identifies drop-off points, and builds strategies to guide leads smoothly toward conversion, ensuring no opportunity is left behind.

Lead Generation

BadYak helps you attract and capture qualified leads through SEO, content marketing, paid ads, and social engagement. We focus on quality over quantity—bringing in prospects who are genuinely interested and ready to buy.

Conversion

Turning leads into customers takes strategy and precision. We enhance your landing pages, calls-to-action, and customer experience to boost conversion rates—ensuring that every visitor, click, and conversation has the potential to become revenue.

Cost of Sales & Customer Acquisition Cost

We help you understand and optimise the true cost of winning customers. By tracking and analysing your sales and marketing spend, BadYak ensures your acquisition costs stay efficient, sustainable, and aligned with your long-term profitability goals.

Profitability

At the end of the day, growth means nothing without profit. BadYak focuses on sustainable profitability—streamlining your processes, improving ROI, and helping your business achieve steady, measurable financial success.

BadYak empowers small businesses to sell more, spend smarter, and grow stronger—one strategy, one lead, and one loyal customer at a time.